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      <image:caption>Use your exported property list from ‘Settings &gt; Properties’ Add notes for each property under the property settings to explain its use and integrations If applicable, document field mappings in integration settings under ‘Settings &gt; Integrations’ Create a shared Google Sheet or a HubSpot dashboard to house all this information centrally</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - RevOps Maturity Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - RevOps Maturity Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/628ff6cb3aba1f4f3090f420/9d0a73db-da49-48c8-a5c1-a8d6f20cf6e8/MicrosoftTeams-image+%2815%29.png</image:loc>
      <image:title>Insights - Marketing Foundations: Campaign Hierarchy 101 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628ff6cb3aba1f4f3090f420/328ea997-c930-4bc0-aef5-5262ab87b54e/authority_magazine.png</image:loc>
      <image:title>Insights - Five Things You Need To Be A Highly Effective CRO - Interview with Authority Magazine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628ff6cb3aba1f4f3090f420/9ec842e9-b891-4ab2-b6b3-2ea2748423a0/hyperscayle-account-based-marketing-abm-best-practices-article.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628ff6cb3aba1f4f3090f420/f1b24d44-3532-41fe-8cf7-bc71bab002ec/Hyperscayle-account-based-marketing-article-abm-best-practices2.png</image:loc>
      <image:title>Insights - How to Operationalize ABM Best Practices with a More Collaborative Approach</image:title>
      <image:caption>The goal is to move accounts to the top right. Visualizing accounts this way fosters alignment and collaboration between marketing and sales teams as you discover that there are accounts each team may be spending a lot of time with while not necessarily moving them forward through the customer journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628ff6cb3aba1f4f3090f420/5c7311ad-5cc7-49b4-80cd-d8ce20c23689/Hyperscayle-account-based-marketing-article3.png</image:loc>
      <image:title>Insights - How to Operationalize ABM Best Practices with a More Collaborative Approach</image:title>
      <image:caption>With this model, marketing and sales teams work together to move accounts through the stages of the buyer journey, with the stages defined in minutes.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-03-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The Problem Hierarchy (Credit to Jay Miseli)</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Apple Podcasts Spotify Audible YouTube Mission Matters</image:caption>
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