RevOps Champions: Madeleine Molleur Bickerton

In line with Hyperscale’s values of transparency, results-driven strategies, and straight talk, we’re excited to introduce our new content series: RevOps Champions. Each month, we’ll spotlight the exceptional professionals behind revenue operations, sharing their insights, experiences, and career journeys.

Whether you’re a seasoned RevOps leader or just starting your journey in revenue operations, these stories will offer real-world advice, actionable insights, and a straight forward perspective on what it takes to succeed in RevOps today.

RevOps Champion Madeleine Molleur Bickerton, Consultant Services Manager at Hyperscayle

Q: What brought you to Hyperscayle? What sparked your interest in RevOps?

Madeleine’s Answer: The short answer is a LinkedIn post, but in all seriousness, what brought me to Hyperscayle was Nick, Ben, and Tony’s vision for the company’s future and their genuine excitement about RevOps taking a front seat in the years to come. Their perspective on where the industry was heading and how Hyperscayle planned to grow within it immediately resonated with me.

What truly sparked my interest in RevOps was how naturally it made sense to me. I’ve always been drawn to data and process, and when I was at my prior company, building Salesforce from the ground up, I struggled to understand why departments were siloed with disconnected processes. RevOps represents a holistic, lead-to-cash approach that aligns platforms, people, and processes across the entire organization. It ensures clear ownership, eliminates gaps, and gives every team visibility into what they need from their tech stack to operate effectively.

Q: What’s one really important thing you’ve learned by working in RevOps that they don’t teach you in school?

Madeleine's Answer: One of the most important things I’ve learned in RevOps that they don’t teach you in school is how critical it is to balance strategy with practicality. In theory, processes, dashboards, and frameworks can look perfect on paper, but in the real world, every company has unique gaps, legacy systems, and competing priorities that require creative problem-solving.

I’ve learned that success in RevOps isn’t about building the “perfect” GTM framework; it’s about understanding the nuances of each team, identifying friction points, and designing solutions that actually work in practice. It also taught me the value of cross-functional collaboration: how much smoother initiatives run when you involve marketing, sales, and customer success early, listen to their pain points, and adapt your solutions to fit the way they actually work. That real-world perspective has been invaluable in shaping how I approach every RevOps challenge.

Q: What’s the best RevOps career advice you’ve ever received?

Madeleine's Answer: The best RevOps career advice I’ve ever received is to always focus on alignment and clarity over complexity. Early in my RevOps journey, I saw how easily processes could become siloed, tools overcomplicated, and dashboards filled with noise rather than actionable insight. I learned that the most effective RevOps work isn’t about building flashy solutions, it’s about understanding a company’s maturity, identifying gaps, and designing frameworks that create clear ownership, streamline operations, and enable teams to actually work together efficiently.

Q: What’s a common RevOps myth you’d like to debunk?

Madeleine's Answer: A common RevOps myth I’d love to debunk is that RevOps is just “sales ops with extra steps” or only about fancy tech stacks and dashboards. In reality, RevOps is about creating a holistic, end-to-end framework that aligns people, processes, and platforms across the entire revenue engine. It’s not about complexity or looking impressive; it’s about clarity, ownership, and eliminating gaps so marketing, sales, and customer success can operate as a coordinated team.

Q: What’s your favorite RevOps tool, strategy, or framework right now?

Madeleine's Answer: I don’t know that I can pick a single favorite RevOps tool, but one that has really impressed me lately is HubSpot. Over the past few years, HubSpot has released meaningful enhancements that have streamlined processes and helped evolve the platform from a “beginner” CRM into one that companies of all sizes can successfully leverage. What stands out most is how closely HubSpot seems to listen to its user community identifying real pain points and actively working to close those gaps. A great example is their newly announced CPQ tool, currently in beta. While it’s not perfect yet, it addresses a long-standing gap in the HubSpot ecosystem and signals continued investment in more sophisticated revenue operations use cases.

Q: What do you enjoy doing outside of work? Any hobbies or interests?

Madeleine’s Answer: I love to travel! I think there is a lot you can learn from other cultures, history, and talking to people from different backgrounds, you’ll never get from any other experience. I enjoy being fully immersed in another culture and learning all I can about it because it’s very easy to get tunnel vision in your day-to-day life.

Q: What does being a 'RevOps Champion' mean to you?

Madeleine's Answer: Being a RevOps champ, to me, means being honest, delivering a high-quality product, and keeping the client informed every step of the way. As RevOps becomes more widely adopted, we see “RevOps champions” everywhere; on LinkedIn, at conferences, and quoted in business articles. But I believe the true core of being a RevOps champ goes far beyond visibility or buzz.

It’s about staying true to what you’re delivering: a practical RevOps framework that aligns to a company’s maturity level, real pain points, immediate needs, and stakeholders without overcomplicating the solution. RevOps doesn’t need to be flashy or overly complex to be effective. When it’s done right, it simplifies how teams work together and reinforces the original intent: clarity, alignment, and sustainable growth.

At Hyperscayle, we believe that RevOps is more than just process optimization—it’s the backbone of scalable growth. Every RevOps Champion we feature plays a crucial role in transforming revenue operations into a strategic driver of business success.

🚀 Want to be featured as our next RevOps Champion?

We’re always on the lookout for RevOps professionals making an impact. If you or someone you know is driving real change in the world of revenue operations, let’s connect!