You don’t need to be a financial expert to realize we’re currently experiencing increasingly volatile economic conditions. Many private companies in the tech sector now find themselves needing money, and it’s much harder to come by. To improve revenue efficiency in a down market, starting with a full diagnostic of the sales and marketing functions is critical.

Here’s how to get started.

Without a way to align the tactics that are being deployed across marketing and sales to accurately measure the effectiveness of campaigns, you may be spending unnecessary time and money on random acts of marketing that don’t get results. That’s where a campaign framework comes in handy. In this article, we’ll dig into what a campaign framework looks like and what this strategic approach can do for your team, along with some tips for creating your own framework.

Nick’s mission is to help companies streamline how marketing and sales work together to drive revenue. In this interview on Mission Matters, he talks about improving organizations’ lead-to-cash lifecycles.