Mission Matters Podcast: How Hyperscayle Improves the Lead to Cash Lifecycle for Companies

CMO FoundationsCRO & Sales Foundations
Written By Nick Rose

Nick Rose’s mission is to help companies streamline how marketing and sales work together to drive revenue. His firm, Hyperscale, helps businesses strengthen their foundation in revenue operations by connecting teams and technologies with the goal of rapid growth. In this interview on Mission Matters, he talks about improving organizations’ lead-to-cash lifecycles.

Listen to the full podcast interview by Adam Torres with Nick Rose on your favorite podcast channel.

This podcast covers:

  • How did Rose’s entrepreneurial journey begin?

  • What patterns does he see in most businesses’ biggest mistakes?

  • What is the lead-to-cash lifecycle?

  • Why do companies so often hit a plateau as they grow?

  • What are some communication challenges sales and marketing teams face?

  • What types of organizations does Hyperscayle help, and how?

  • What does the user journey look like?

  • Why does Rose think companies should be more open to outsourcing?

  • What’s next for Hyperscayle?

Nick Rose

Nick is a Revenue Operations (RevOps) expert with over 20 years of operations and strategy experience from marketing to sales to customer success. He has worked with all sizes of companies, from startups to some of the largest enterprises in the world. With Hyperscayle, Nick leverages his experience to help companies solve complex revenue problems as they grow and scale at any lifecycle stage. As both a RevOps strategy and technology expert, Nick helps these companies improve how marketing and sales teams work together to drive revenue.

Previous

3 Reasons Why Private Equity Firms Should Diagnose Revenue Operations During Due Diligence