Insights

Inspiration, opinions and practical advice – shaped by hands-on experience – around how to improve RevOps strategy and processes to drive revenue.

CRO & Sales Foundations, CMO Foundations Anh Sharwani and Christian Martinez CRO & Sales Foundations, CMO Foundations Anh Sharwani and Christian Martinez

Marketing Foundations: Lead Scoring 101

Part of our Marketing Foundation Series - Learn all about lead scoring and get 10 steps for implementing a lead scoring model in your business. With the right approach to lead scoring, businesses can improve their sales efficiency, increase revenue, and build stronger relationships with their customers.

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CMO Foundations, Private Equity Nick Rose CMO Foundations, Private Equity Nick Rose

How RevOps Can Drive Efficiencies in a Down Market

You don’t need to be a financial expert to realize we’re currently experiencing increasingly volatile economic conditions. Many private companies in the tech sector now find themselves needing money, and it’s much harder to come by. To improve revenue efficiency in a down market, starting with a full diagnostic of the sales and marketing functions is critical.

Here’s how to get started.

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CMO Foundations Nick Rose and Anh Sharwani CMO Foundations Nick Rose and Anh Sharwani

How a Campaign Framework Can Help You Measure Marketing Performance and Align the Revenue Team

Without a way to align the tactics that are being deployed across marketing and sales to accurately measure the effectiveness of campaigns, you may be spending unnecessary time and money on random acts of marketing that don’t get results. That’s where a campaign framework comes in handy. In this article, we’ll dig into what a campaign framework looks like and what this strategic approach can do for your team, along with some tips for creating your own framework.

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