RevOps Lead Lifecycle
Drive pipeline and new logo growth by taking control of the lead funnel
When marketing and sales teams are small, leads are easy to manage as they come in. But as companies grow and scale, it’s harder to understand where leads are going, how effective they are, and how quickly they are converted by sales teams.
Leaky funnels are a common issue (you have a goal to follow up with a lead in 5-10 minutes, but it takes a day to assign it to the right person). We all know automation can help, but automation is useless without the right model, structure and process in place.
Hyperscayle gives you control over your lead funnel. We start by understanding your business and building a lead lifecycle that works for you while following best practices. You’ll understand campaign performance, get insight into lead follow up, and create a growth engine that drives the business.
Work with us on your Lead Lifecycle if you need to:
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Go faster with confidence. Once foundational processes and systems are in place and working well, prepare to accelerate. Understand what to do next to amplify your revenue impact and communicate your plans.
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Do more of what works. Link marketing programs to business value with clear yet detailed reports. Understand your KPIs and metrics to make better decisions in the future.
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Focus sales teams on what matters. Improve sales processes and back them up with optimized systems. Help sales go faster by removing complexity and confusion, creating clarity that drives revenue.
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Crack the code on sales enablement. Remove silos and shed light on what happens when leads are passed to sales. Use data to enable them with messages and processes that drive results.
How We Work
Simple, customized solutions with a collaborative approach
The process starts with understanding how marketing and sales teams currently work together, identifying gaps, and making key improvements. By mapping out the sales and marketing processes, we create a clear plan, get buy-in, and implement changes that lead to better collaboration and results.
We focus on making this process seamless, ensuring teams are set up for long-term success. Our work is collaborative, providing our expertise and perspective while giving you high levels of visibility and communication, so you have confidence and clarity on how we’re spending our time.
Our Lead Lifecycle services drive big benefits
This lead lifecycle example is a best practice view of an ideal end state.
Technology Expertise
We have an objective approach to technology vendors and ensure that we use the right tool for the right job. We’re partners with all the major Martech companies, and provide an unbiased point of view when comparing technologies.
If your tech stack consists of a mix of best in breed solutions, we can cover it all, and you can avoid hiring multiple agencies for multiple technologies.
