Insights

Inspiration, opinions and practical advice – shaped by hands-on experience – around how to improve RevOps strategy and processes to drive revenue.

RevOps Framework Deep Dive: Process Definition

Process First is one of the most important principles for Revenue Operations and (unfortunately) one of the most forgotten. Companies often try to solve problems by buying new technology or adding team members without first ensuring their business process is set up correctly. Click here to read the article about RevOps Framework Deep Dive on Process Definition.

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CRO & Sales Foundations, CMO Foundations Anh Sharwani and Christian Martinez CRO & Sales Foundations, CMO Foundations Anh Sharwani and Christian Martinez

Marketing Foundations: Lead Scoring 101

Part of our Marketing Foundation Series - Learn all about lead scoring and get 10 steps for implementing a lead scoring model in your business. With the right approach to lead scoring, businesses can improve their sales efficiency, increase revenue, and build stronger relationships with their customers.

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CMO Foundations Nick Rose and Anh Sharwani CMO Foundations Nick Rose and Anh Sharwani

How a Campaign Framework Can Help You Measure Marketing Performance and Align the Revenue Team

Without a way to align the tactics that are being deployed across marketing and sales to accurately measure the effectiveness of campaigns, you may be spending unnecessary time and money on random acts of marketing that don’t get results. That’s where a campaign framework comes in handy. In this article, we’ll dig into what a campaign framework looks like and what this strategic approach can do for your team, along with some tips for creating your own framework.

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