Hyperscayle’s Predictions for the Future of Revenue Operations in 2025 and Beyond
10 Key Predictions Shaping the Future of Revenue Operations in 2025
Hyperscayle has revealed its 2025 Revenue Operations predictions, offering a clear look at the trends and innovations set to transform the industry. With input from our expert team, these 10 predictions highlight key shifts businesses can expect, from new technologies to changing market dynamics.
These forward-looking insights provide valuable guidance for companies to navigate future challenges and seize RevOps opportunities, helping them stay ahead and thrive. We asked our team to share their thoughts, and here are their predictions for 2025 and beyond.
RevOps Predictions
#1 - By 2025 EOY the US interest rates will fall to ~3.5%, unlocking new RevOps jobs while making company culture and job fit more important for employee retention.
From Amanda Giacobassi
We started 2024 with the highest US interest rates since the peak of the housing bubble in 2007. As a result, we’ve seen layoffs across sectors as access to cash has become more expensive.
During COVID, there was a big swing in employee power as employees changed organizations in droves. We’re now well into an employer’s market with applicant supply outmatching employer demand. I predict that in 2025 we’ll get closer to a steady state with the job market opening up to pre-COVID levels.
#2 - Cold outbound is not in fact "dead" -- there will be a resurrection by the end of 2025.
From Jon Kent
I’ve heard many people shouting 'cold outbound is dead' from the rooftops over the last couple of years in an effort to sell more automation and AI-based outreach tools. The truth is that cold outreach is evolving, like it always has. The smartest sellers are learning how to cut through the noise and deliver better outcomes (often leveraging AI and automation).
Cold outbound is not dead. It was just resting.
#3 - For 2025, smart businesses will take a “wait and see” approach when it comes to AI in RevOps.
From Mike Kiser and Benjamin Mohlie
The current AI marketplace is swamped by products that over-promise and under-deliver. Who hasn’t gotten the LinkedIn DM from a rep promising AI can get you ready-to-buy prospects tomorrow? In my view, AI tools remain immature, and they expose businesses to larger risks in the short term (see United Healthcare and AI claims review).
AI will rebound and become a staple in the long term, but in 2025 and 2026, smart businesses will exercise caution in how they use AI and delay investment while it matures.
Every MarTech platform is promoting their AI capabilities as 'game changing,' but it's just noise right now. Very few organizations are actually using AI in RevOps in a meaningful way, and that won't change in 2025. Maybe in 2026, AI will actually start to change the daily lives of RevOps professionals and the teams we support, but until then I wouldn't waste your money.
#4 - The term "Revenue Operations" will appear three times more in job listings in 2025.
From Madeleine Molleur
As the MarTech stack has boomed for the last 7 years or so, I've seen that auditing the need for multi-platform integrations will lead companies to review their business processes and consolidate. Companies will move away from the market standard of having various business processes on different platforms, which was common just a few years ago.
Due to this increasing need to grasp the holistic approach of the lead to cash process, I believe revenue operations will become a more widespread term used in job listings either as a title or requirement.
#5 - By the end of 2025, 75% of high-growth B2B organizations will have a dedicated RevOps function in place, leveraging better data to drive a 20% improvement in revenue leakage.
From Jon Kent
With RevOps teams focusing on data-driven solutions, companies will address pipeline gaps, reducing potential revenue loss, which can currently reach up to 30% annually according to Sirius Decisions. This shift will help businesses streamline their processes and capture more revenue opportunities.
Reference: Decoding Sirius XM Holdings Inc (SIRI): A Strategic SWOT Insight
#6 - By 2026, 40% of customer support interactions will be fully managed by AI without human intervention.
From Melissa Allin
I recently read about an AI call center agent that could speak with a customer for 45 minutes without it being readily apparent that it was not a human. Using AI for customer service interactions cuts costs associated with maintaining a large customer support team and can fill the gaps during off hours or times when an immediate response isn't possible.
Of course, this creates potential issues related to data security, but given the hype surrounding AI, it seems like a challenge I believe many companies will be willing to address.
#7 - By the end of 2025, B2B revenue operations teams will integrate AI-driven intent data directly into their lead scoring models, leading to improvement in pipeline-to-revenue conversion rates.
From Arpit Batra
With advancements in enrichment tools like HubSpot's new intent data capabilities and third-party platforms, I am increasingly leveraging real-time buyer intent signals to prioritize high-value leads. This integration will reduce reliance on outdated scoring methods and improve the accuracy of sales forecasts.
#8 - By 2025, RevOps leaders will abandon attribution modelling in favor of buyer journey orchestration frameworks, realizing uplift in revenue efficiency metrics.
From Arpit Batra
Traditional attribution models often fail to account for the complexity and non-linear nature of modern buyer journeys. As customer journeys become increasingly multi-channel and self-directed, I will shift my focus from trying to "attribute" credit for deals to designing seamless cross-functional orchestration processes that guide prospects through the funnel.
This shift will emphasize delivering value across touchpoints over retroactively measuring credit, resulting in better alignment between marketing, sales, and customer success teams.
#9 - By 2028, 30% of marketing operations activities will be assisted or completed by AI.
From Sara McNamara
As AI becomes more mature and sophisticated, I think AI will take over basic RevOps activities like proofreading emails, setting up email templates, and running data analysis. I believe humans will still be needed to manage relationships, communicate, think strategically/creatively, and supervise human team members as well as AI team members!
#10 - Half of B2B SaaS organizations will have a true RevOps Function by the end of 2025.
From Benjamin Mohlie
RevOps is growing in awareness and acceptance, with more and more organizations starting to adopt it. Most B2B SaaS companies already have marketing ops teams, sales ops, etc., but adopting a true Revenue Operations team means joining them under a common banner to take a holistic approach to the entire lead-to-cash lifecycle. Very few have actually done this to date, but that's changing.
I believe this trend will accelerate in 2025, and by the end of the year, half of B2B SaaS organizations will have a true RevOps capability.
The Future of RevOps Key Predictions and Innovations for 2025+
Hyperscayle’s 2025 predictions show major changes ahead for Revenue Operations, from the return of cold outbound strategies to the growing role of AI. As more B2B companies adopt RevOps functions, businesses will streamline processes, boost efficiency, and drive growth. AI, along with better lead scoring and customer engagement, will be key to this transformation.
2025 will be a pivotal year for RevOps as companies innovate to stay competitive. Hyperscayle is excited to contribute to this dynamic future. Stay tuned!
