Success Stories in Revenue Operations Strategies
Curve Dental’s RevOps Story: Building a Solid RevOps Foundation to Drive Future Growth
Curve needed to build a foundation of reporting, systems, processes, and people to mature its RevOps function.
The Curve executive team wanted to:
Better understand marketing and sales performance through broad and deep analytics.
Create a unified set of metrics to drive business performance.
Better understand the sales pipeline through multiple opportunity stages, including detailed conversion data.
Improve visibility to monthly revenue production drivers.
Use RevOps insights to make data driven adjustments and business decisions.
Today, the Curve team benefits from:
A RevOps tech stack and supporting data architecture designed to capture data relevant to their KPIs.
Ongoing insights into RevOps performance goals.
Timely, predictive analysis that allows the executive team to make proactive (rather than reactive) adjustment decisions.
An internal RevOps capability with the hiring of a RevOps manager and a RevOps analyst.
6 River Systems RevOps Story: B2B Manufacturing & Services company builds sales and marketing foundation and customized quote to cash system
The 6 River Systems executive team FACED THIS CHALLENGES:
Company had grown primarily through industry relationships, but now needed to build a true marketing & sales function to scale further.
Existing sales reps were experienced, but operated independently without a common process.
Lack of visibility to pipeline, marketing channel performance, sales activity, and customer health.
Frequent mistakes in quoting resulted in hundreds of thousands of lost dollars every year.
Today, the 6 River Systems team benefits from:
Achieved best practice RevOp systems and process across the lead to cash lifecycle.
Greatly improved lead response time through new CRM and integration with Salesloft.
New sales org and territories resulted in 20% increase in target account penetration.
CPQ system allowed them to eliminate over $500k annual cost due to faulty quotes.
RevOps implementations and best practices in the following systems:
HubSpot Marketing Hub.
Salesforce CRM.
Salesloft.
Salesforce Revenue Cloud.
CraneTech RevOps Story: Overhead crane services, parts, and manufacturing company implements first CRM and establishes consistent sales process
The CraneTech executive team FACED THIS CHALLENGES:
CraneTech is an overhead crane services company built over many years that had recently been purchased by new owners with large ambitions for national expansion.
They quickly bought three additional similar companies, but realized each was doing a different sales and fulfillment process and there was no CRM to track sales activities or pipeline.
With accelerating organic growth and a dozen other acquisitions planned, the CraneTech leadership knew they had to establish a consistent sales process and RevOps foundation to scale further.
Today, the CraneTech team benefits from:
In close collaboration with leadership, branch managers and technicians, Hyperscayle designed a consistent sales process CraneTech could use nationally. Hyperscayle then implemented that process in HubSpot CRM and enabled the CraneTech team to take ownership.
Visibility into leads, pipeline status, invoice status across the national organization.
CraneTech was enabled well enough to take ownership of their HubSpot after project completion.
This RevOps foundation allowed them to integrate new acquisitions into a consistent sales process and track pipeline and invoice status nationally.
RevOps implementations and best practices in the following systems:
HubSpot Sales Hub.
HubSpot Marketing Hub.
LenelS2 RevOps Story: Security systems supplier builds a best in class partner portal
The LENEL executive team FACED THIS CHALLENGES:
LenelS2 needed a partner portal built on Salesforce where channel partners could easily register new systems sold and manage licenses for their existing install base.
The first phase of the LenelS2 Connect portal was already constructed by Deloitte, but the slow delivery time and high cost gave the LenelS2 team pause about engaging them to complete the portal in phase 2.
High degree of technical complexity with many parts of the project, including integrations between license servers and the challenge of moving data from the legacy home built system into a new data model inside Salesforce.
Today, the LENEL team benefits from:
Achieved best practice RevOp systems and process across the lead to cash lifecycle
Greatly improved lead response time through new CRM and integration with Salesloft
New sales org and territories resulted in 20% increase in target account penetration
CPQ system allowed them to eliminate over $500k annual cost due to faulty quotes
RevOps implementations and best practices in the following systems:
HubSpot Marketing Hub
Salesforce CRM
Salesloft
Salesforce Revenue Cloud
Intralinks RevOps Journey: Scaling Smarter - How Intralinks Achieved Organized RevOps Data with Account Hierarchy
Intralinks engaged Hyperscayle to help design and execute a strategic plan to clean up their account data and structure account hierarchy.
The INTRALINKS executive team wanted to:
Clean and standardize Salesforce account data to remove duplicates and inconsistencies.
Redesign and implement a structured account hierarchy to improve visibility and reporting.
Establish a scalable data management framework to maintain accuracy and trust across revenue systems.
Today, the INTRALINKS team benefits from:
Improved visibility and strategy: Parenting accounts now give Intralinks a clear view of complex customer relationships, enabling better reporting, smarter sales strategies, and stronger revenue growth.
Enhanced operational structure: The new hierarchy provides critical structure for the product team to use in quoting and opportunity management, with projects permissioned off the ultimate parent ID.
Perkbox’s RevOps Journey: Migrating from Marketo to HubSpot with a Divide and Conquer Approach
Perkbox needed to migrate from their current Marketing automation platform, Marketo, to a new instance in HubSpot.
The PERKBOX executive team WANTED TO:
Configure the new HubSpot instance.
Migrate all operational and marketing programs from Marketo to HubSpot.
Connect HubSpot to their CRM.
Migrate assets (emails, landing pages, forms, etc).
Today, the Perkbox team benefits from:
An optimized HubSpot instance set up to scale with the business needs.
Simplified business processes enabling targeted reporting and opportunities for optimization.
Clear documentation to take confident ownership of their new HubSpot instance.
About Hyperscayle:
Hyperscayle is a revenue operations consulting and implementation firm. We partner with our clients to help them grow and scale, delivering best in class RevOps process and systems that drive revenue from lead to cash. We provide both strategy and execution for your RevOps projects, designing business process and technical solutions, then putting hands on keyboards to implement them in your marketing, sales and finance systems. We’ve solved RevOps challenges across multiple industries, with a focus on SaaS, Manufacturing, Finance and Healthcare. If you’re interested in learning more about our unique approach to revenue operations consulting, click here to book a call.