RevOps Champions: Amanda Giacobassi

In line with Hyperscale’s values of transparency, results-driven strategies, and straight talk, we’re excited to introduce our new content series: RevOps Champions. Each month, we’ll spotlight the exceptional professionals behind revenue operations, sharing their insights, experiences, and career journeys.

Whether you’re a seasoned RevOps leader or just starting your journey in revenue operations, these stories will offer real-world advice, actionable insights, and a straight forward perspective on what it takes to succeed in RevOps today.

RevOps Champion Amanda Giacobassi, Director of Consulting Operations at Hyperscayle

Q: What brought you to Hyperscayle? What sparked your interest in RevOps?

Amanda’s Answer: I've been building toward RevOps for years, and at first, without even realizing it. I studied history, economics, and math in college, which led me into data-driven marketing roles early in my career. As a marketing analytics manager at a startup, I was digging into data sets to identify business opportunities, things like optimizing lead scoring or aligning content to the buyer’s journey.

From there, I expanded into inbound marketing, content strategy, and even sales management, but the common thread was always using data to drive decisions. Over time, I moved deeper into data architecture, thinking not just about insights, but how we structure our systems, processes, and tech to generate usable, trustworthy data in the first place.

That’s what really drew me to RevOps: aligning people, process, and technology to make better decisions. It’s about more than dashboards, it's building the data foundation the business can rely on.

As for why I joined Hyperscayle, it’s the people. I’ve worked with Nick, Tony, and Anh before, and they’re exceptional. The broader team is just as great. They are sharp, curious, and compassionate. Working with people who are both smart and kind makes all the difference.

Q: What’s one really important thing you’ve learned by working in RevOps that they don’t teach you in school?

Amanda’s Answer: One big thing I’ve learned working in RevOps is that tools and processes don’t matter if people won’t use them the way you intended.

You can build the perfect workflow or tech stack, but if it’s not intuitive for your teams, they’ll find their own way around it—what’s known in architecture as “desire paths.” In RevOps, that means messy data, missed handoffs, and a breakdown in go-to-market alignment.

Schools might teach you the theory behind sales, marketing, and ops, but they don’t teach you how deeply people-centric RevOps really is.

Q: What’s the best RevOps career advice you’ve ever received?

Amanda’s Answer: There are two pieces of advice that have really stuck with me in my RevOps career.

First: Do scary things often.
If something feels intimidating, it usually means you’re not doing it enough to feel comfortable with it. Early in my career, a software engineer explained to me that their quarterly release cycles were chaotic because they were too infrequent. So they started doing smaller, monthly releases. The releases became smooth and procedural, while bugs became the exception.  That lesson applies to RevOps too, whether it’s running QBRs, building reports, or presenting to execs. The more you do the hard stuff, the less scary and more strategic it becomes.

Second: Slow is smooth, and smooth is fast.
In RevOps, we’re often juggling competing priorities and jumping from meeting to meeting. But rushing through tasks without pausing to think creates more chaos, missed questions, messy handoffs, disorganized execution. Taking the time to slow down, think critically, and approach problems deliberately actually helps you move faster in the long run. It’s about being proactive instead of reactive and applying order to chaos,  which is the heart of great RevOps.

Q: What’s a common RevOps myth you’d like to debunk?

Amanda’s Answer: One of the biggest myths in RevOps is that the problem is with  the technology, and that switching tools will be the main driver of solving your problems. In reality, most issues stem from broken processes, poor data hygiene, and inconsistent usage, not the tool itself.

We often see new executives come in, audit the tech stack, and rip and replace systems within 90 days. But the original tool wasn’t the issue, it was how it was implemented, governed, and maintained. RevOps isn’t “set it and forget it.” Tools require active management, clear process alignment, and regular upkeep.

At Hyperscayle, we help teams shift their mindset: great RevOps outcomes come from strong foundations, not just new software. When your data is clean and your processes are aligned, that’s when automation, handoffs, and campaigns actually work the way they should.

Q: What’s your favorite RevOps tool, strategy, or framework right now?

Amanda’s Answer: My favorite RevOps tool at the moment is HubSpot. I’ve been working in HubSpot since 2014, and the growth of the platform over that time has been really impressive. Back then, it was best suited for smaller companies because it offered out-of-the-box functionality with limited flexibility; you often had to adapt your processes to the tool.

Today, HubSpot has evolved into a much more enterprise-ready platform. It now supports advanced features like field validation rules, custom object relationships, and deeper configuration options, capabilities you’d typically only expect from something like Salesforce. Despite the added complexity under the hood, it still maintains a clean and intuitive user interface. It’s that combination of flexibility and usability that makes it my current go-to.

Q: What do you enjoy doing outside of work? Any hobbies or interests?

Amanda’s Answer: Outside of work, I like learning new hobbies. My interests rotate depending on the season. In recent years, I’ve raised chickens, kept bees, and gone deep into houseplants. Lately though, my favorite way to spend time has been out on the water. I live just a block from a quiet lake with no motorboats, so I go out kayaking and paddling several times a week. It’s peaceful, full of wildlife, and a great spot for swimming with my kids.

Q: What does being a 'RevOps Champion' mean to you?

Amanda’s Answer: To me, being a RevOps Champion means operational excellence by aligning people, process, and technology to drive projects that are delivered on time and on budget. It also means staying laser-focused on measurable business goals. In RevOps, scope creep is real, it's easy for one project to spiral into three. But champions know how to keep teams aligned, manage complexity, and stay committed to the original objective so the work creates real, lasting impact.

At Hyperscayle, we believe that RevOps is more than just process optimization—it’s the backbone of scalable growth. Every RevOps Champion we feature plays a crucial role in transforming revenue operations into a strategic driver of business success.

🚀 Want to be featured as our next RevOps Champion?

We’re always on the lookout for RevOps professionals making an impact. If you or someone you know is driving real change in the world of revenue operations, let’s connect!