You don’t need to be a financial expert to realize we’re currently experiencing increasingly volatile economic conditions. Many private companies in the tech sector now find themselves needing money, and it’s much harder to come by. To improve revenue efficiency in a down market, starting with a full diagnostic of the sales and marketing functions is critical.

Here’s how to get started.

Investing significant capital in a company without looking at its marketing and sales operations is kind of like buying a house based solely on price and location. Sure, it may look good on paper, but is it move-in ready? Here are three reasons why diagnosing a company’s RevOps functions during the due diligence phase is a smart investment decision.