RevOps Champions: Madeleine Molleur

In line with Hyperscale’s values of transparency, results-driven strategies, and straight talk, we’re excited to introduce our new content series: RevOps Champions. Each month, we’ll spotlight the exceptional professionals behind revenue operations, sharing their insights, experiences, and career journeys.

Whether you’re a seasoned RevOps leader or just starting your journey in revenue operations, these stories will offer real-world advice, actionable insights, and a straight forward perspective on what it takes to succeed in RevOps today.

RevOps Champion Madeleine Molleur, Consultant Services Manager at Hyperscayle

Q: What brought you to Hyperscayle? What sparked your interest in RevOps?

Madeleine’s Answer: I first discovered Hyperscayle through a LinkedIn post, which led me to an interview with Ben, Nick, and Tony, who were the only team members at the time. My background was in marketing analytics, and I’ve always been drawn to working with data. In a previous role, I was asked to take on Salesforce admin responsibilities, even though I had never worked in the platform before. We brought in an implementation partner to help, and I ended up really enjoying the experience. What stood out was their holistic approach to building Salesforce, not just focusing on the business process at hand, but thinking about how to design the system for long-term success across the full lead-to-cash process. That experience really sparked my interest in RevOps. I credit that consulting team, Fast Slow Motion, for inspiring me to explore this field further and eventually led me to join Hyperscayle.

Q: What’s one really important thing you’ve learned by working in RevOps that they don’t teach you in school?

Madeleine's Answer: One really important thing I’ve learned by working in RevOps that they don’t teach you in school is the value of having someone truly lead the RevOps function. In school, business and operations are taught in silos, marketing, sales, and finance are all separated. But in the real world, especially in RevOps, success comes from having someone who can see across those silos, connect the dots, and ensure everything is working together. People often assume RevOps is just a combination of marketing ops and sales ops, so they question the need for a separate leader. But having a dedicated RevOps leader signals how seriously a company is taking alignment and growth. If you don’t invest in that role or worse, you just treat RevOps like another tool without the proper structure, it’s like buying an expensive platform and never training your team to use it. It becomes a wasted investment. Real impact comes when RevOps is not just a title but a function with ownership and vision.

Q: What’s the best RevOps career advice you’ve ever received?

Madeleine's Answer: The best RevOps career advice I’ve received came from my mentor, Tony. He has a real gift for knowing how to communicate at just the right level, clear and high-level enough to be strategic, but still grounded in the important details. What stuck with me most is the importance of tuning into your client’s mindset and understanding where they are in their RevOps maturity. That should shape how technical your conversations are and how deep into the weeds you go. The goal is to create a trusting relationship where the client understands you and feels supported, not overwhelmed by technical jargon. Ultimately, it’s about listening closely, meeting them where they are, and walking alongside them through the process.

Q: What’s a common RevOps myth you’d like to debunk?

Madeleine's Answer: One of the biggest myths I hear is that RevOps is just another name for Sales Ops or Marketing Ops. That’s not just outdated thinking, it’s simply incorrect. RevOps isn’t meant to live under a single function like marketing or sales. It’s a holistic approach that looks across the entire revenue engine, from lead to close and beyond. When people try to fit RevOps into just one department, they miss the point entirely. True RevOps means evaluating processes end-to-end, understanding how your tech stack supports or blocks those processes, and streamlining everything across teams.

Q: What’s your favorite RevOps tool, strategy, or framework right now?

Madeleine's Answer: My favorite RevOps tool is Salesforce CPQ (Configure, Price, Quote). It’s been top of mind lately because we’ve had a lot of clients coming to us for help with it, and I’ve had to learn a lot on the go. I’ve worked with Salesforce for many years and have always loved it, especially given my data-driven background. But CPQ adds a whole new layer. It dives deep into the quoting process and brings a lot of complexity, which has been both challenging and rewarding. I’ve learned so much from working with it, and I see a big future for it, especially for companies already using Salesforce.

Q: What do you enjoy doing outside of work? Any hobbies or interests?

Madeleines Answer: Outside of work, I love to travel. I’ve been lucky enough to visit 18 countries so far, and I’m always excited for the next adventure. I also have a big, close-knit family. I’m one of four sisters, so spending time with them is really important to me. I’m definitely an outdoorsy person, especially when the weather’s nice. 

In the warmer months, I enjoy walking all over Boston, heading up to my family’s lake house, and boating on the Boston Harbor. Time with friends, family, and my fiancé is what fills me up outside of work.

Q: What does being a 'RevOps Champion' mean to you?

Madeleine's Answer: To me, being a RevOps Champion means slowing down and being intentional. It’s about partnering with clients to truly understand their needs rather than rushing to build overly complex systems that don’t serve their users. I follow a “walk, run, sprint” approach, especially when implementing platforms like Salesforce. If a team is brand new to the system, going too complex too quickly can discourage adoption and lead to confusion. Starting with a foundational build allows users to get comfortable and helps surface critical insights through real-world use. Even with more mature systems, I often find that it’s worth stepping back to question the existing complexity: Why does this process exist? Is it still serving the team? Can we simplify it? Being a RevOps Champion means challenging assumptions, removing unnecessary complexity, and setting clients up for long-term success, even if another consultant takes over down the line.

At Hyperscayle, we believe that RevOps is more than just process optimization—it’s the backbone of scalable growth. Every RevOps Champion we feature plays a crucial role in transforming revenue operations into a strategic driver of business success.

🚀 Want to be featured as our next RevOps Champion?

We’re always on the lookout for RevOps professionals making an impact. If you or someone you know is driving real change in the world of revenue operations, let’s connect!