The State of RevOps in Manufacturing
Revenue Operations (RevOps) is growing in importance for all businesses, but until now, the practices around effective, strategic RevOps have largely evolved in the world of B2B SaaS (business-to-business software as a service.)
For the last 10-15 years, these SaaS companies have optimized many RevOps processes, including:
Marketing teams create digital content, while capturing leads from downloads, webinars or website visits
Enterprise sales teams automatically receive leads from marketing, cold call other prospects, and then run sales cycles
Customer success teams take over ongoing client relationships and assist with ongoing business
Finance systems automatically receive closed deals from the CRM and structure invoices on time
However, outside of the SaaS industry, strategic, collaborative RevOps is very new. Over the last ten years, leaders in manufacturing companies have invested heavily in automation and technology for the shop floor, but invested relatively little in the process and automation of their go-to-market teams.
Hyperscayle has seen this firsthand in our growing number of manufacturing clients. This made us curious: Outside of our current sample set, what is the current state of RevOps in manufacturing?
To answer this question, we partnered with Industry Week to run an in-depth survey of Marketing, Sales, and Operations leaders in manufacturing companies, asking them what RevOps means to them and how their go-to-market (GTM) teams currently operate. You can view the executive summary report from Industry Week with all the data here.
In our new e-book, we analyze the research results to provide Hyperscayle’s interpretation of the data and our inputs on the overall state of RevOps in manufacturing. We’ll also provide our guidance on the best ways for manufacturers to get started with RevOps, based on our years of serving cutting edge SaaS companies.
And along the way, we’ll define RevOps, provide a RevOps Maturity Model, and clarify the benefits manufacturers can expect to achieve as they work to improve their overall RevOps maturity.
