Five Things You Need To Be A Highly Effective CRO - Interview with Authority Magazine
What makes someone an effective CRO? For someone considering a role as a CRO, what does it take to create a highly successful career in this position? A Chief Revenue Officer role is essential for a company’s growth, taking on the responsibility for all aspects of driving revenue to the company.
Authority Magazine interviewed Nicholas Rose to dive deep into the topic of what makes a great CRO.
Click here to read the interview in Authority Magazine.
Nick is a Revenue Operations (RevOps) expert with over 20 years of operations and strategy experience from marketing to sales to customer success. He has worked with all sizes of companies, from startups to some of the largest enterprises in the world.
With Hyperscayle, Nick leverages his experience to help companies solve complex revenue problems as they grow and scale at any lifecycle stage. As both a RevOps strategy and technology expert, Nick helps these companies improve how marketing and sales teams work together to drive revenue.
Here is a short summary of the interview:
Can you tell us about a project, person, or a team you led where you successfully made a big impact? What secrets can you share with us?
I’ve been involved in many amazing teams who made big impacts, but across all of these experiences, I think the secrets to success include:
Be methodical and hard-working: do what you say you will do
Have a framework to deliver results: trust the framework and give it time to work — if you don’t trust it you won’t get there
Learn from failure: if you fail, it’s like falling from a horse — you have to figure out the reason behind it, and then get back up and try again
Based on your experience and success, what are your “Five Things You Need To Be A Highly Effective CRO?”
1- In many cases, a new CRO is moving from being a salesperson to being an operator. This means you are not selling externally as much as you are selling internally.
2- You need to build a foundation for rapid growth. A scalable process and framework for people to work in will help them be successful.
3- As a CRO, you’ll need to collaborate and work with the C-suite a lot, but remember that creating partnerships across the business is required for success.
4- A great CRO focuses on more than just customer acquisition. It’s important to also focus on customer growth.
5- Great technology is an important RevOps tool, but adoption can be challenging, especially if things get complicated. Simplify as much as possible and optimize how systems work together to support RevOps people and processes.
