Investing significant capital in a company without looking at its marketing and sales operations is kind of like buying a house based solely on price and location. Sure, it may look good on paper, but is it move-in ready? Here are three reasons why diagnosing a company’s RevOps functions during the due diligence phase is a smart investment decision. 

Nick’s mission is to help companies streamline how marketing and sales work together to drive revenue. In this interview on Mission Matters, he talks about improving organizations’ lead-to-cash lifecycles.