RevOps ROI: Data Foundation Calculator

What is the value of good data? Or put differently, what is the cost of bad data?

The answer can be calculated as the sum of the value for Sales and Marketing, each with their own estimation calculation.

The most direct cost of bad sales data is wasted prospecting time. This comes about either through incomplete or wrong contact information for outreach, and/or incorrect company data that has your sales people targeting the wrong firms.

The cost of incorrect marketing data is missing the chance to get your content in front of interested prospects. If you have bad data in your marketing contacts, you are screaming into the void, sending campaigns to people who either never see it or aren’t interested.