RevOps ROI: Data Foundation Calculator

What is the value of good data? Or put differently, what is the cost of bad data?

The answer can be calculated as the sum of the value for Sales and Marketing, each with their own estimation calculation.

The most direct cost of bad sales data is wasted prospecting time. This comes about either through incomplete or wrong contact information for outreach, and/or incorrect company data that has your sales people targeting the wrong firms.

The cost of incorrect marketing data is missing the chance to get your content in front of interested prospects. If you have bad data in your marketing contacts, you are screaming into the void, sending campaigns to people who either never see it or aren’t interested.

Revops MARKETING DATA equationS

Hyperscayle RevOps ROI formula displaying a formula for calculating bad data costs per month, involving variables for bad data rate, testing cost, maintenance cost, and data quality level.

Hyperscayle RevOps ROI table with four columns explaining marketing metrics: Bad Data, Tmc, Mc, and MQLval, each with definitions and formulas.

Revops SALES DATA equationS

$Hyperscayle RevOps ROI mathematical formula showing cost as a function of various parameters, with the terms BD, T_{pas}, Q_{rep}, and N_{rep}.$

Hyperscayle RevOps ROI three-column infographic explaining how to calculate the value of data.

TRY Our Sales DATA Calculator

TRY Our Marketing DATA Calculator

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LEADERSHIP ALIGNMENT

PROCESS DEFINITION

TEAM STRUCTURE

SYSTEMS & TOOLS

Download Our RevOps eBook

A practical toolkit for RevOps leaders, this guide features easy-to-use calculators to measure ROI across five areas of the RevOps framework.

These calculators help you prove impact, and prioritize what matters most across your revenue engine. All designed to help you make smarter decisions and clearly show the value of RevOps.

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